The Graham & Brown homemover mailer was a 16-page A5 booklet targeted at consumers in the process of moving home.

Homemover marketing capitalises on the significant life event of moving to a new home, recognising that it often involves a range of purchases and decisions, such as for home furnishings. By identifying and reaching out to consumers at this transitional stage, marketers can tailor their messages to offer relevant products to an audience actively shopping for them, potentially increasing the effectiveness of a campaign and fostering brand loyalty among this demographic.

The objective of the creative was to represent a good cross-section of bestselling styles and colourways from a vast range, across different product categories, including wallpaper, paint, and window furnishings. The piece also reinforced the brand’s ‘Perfectly Partnered’ proposition, showcasing co-ordinating products styled together in inspirational roomset imagery. The pages also educated the audience on various customisable features of made-to-measure products, as well as sample service messaging.